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Consumer Multisensory Experience and Cosmetics

Posted by Trulux on 7th Feb 2019

Consumer Multisensory Experience and Cosmetics
Cosmetics companies and manufacturers have done years of research on sensory experience and topical products like skin creams, hair products, roll-ons and spray-ons: how smooth and light a cream should feel; the rough texture of a body scrub; the way a hair conditioner makes a consumer's hair feel soft and not sticky. While the consumer thinks of each product they use in relation to results, the consumer experience is not unisensory.Experimental psychologists at the University of Oxford hav
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Oils, fats and waxes: the differences in cosmetic formulation

Posted by Trulux on 7th Jan 2019

Oils, fats and waxes: the differences in cosmetic formulation
Oils, fats and waxes are used in many cosmetic formulations for skincare, haircare and body products. When choosing your ingredients with your cosmetic chemist, there are some issues to be considered, such as natural and synthetic options, limitations with formulation, and issues that can arise during the formulation process.What are oils, fats and waxes?An oil is a moisturising ingredient made of glycerine and various fatty acids and is liquid at room temperature. Fats are very similar to
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