Cosmetics trends to watch: 2018-2019

Cosmetics trends to watch: 2018-2019

in-cosmetics Global has finished for the year, leaving us with a whirlwind of new ingredients, cosmetics trends and exciting formulations to digest. We’ve put together the highlights of the 2018 in-cosmetics programme.

Healthy ageing is a fast growing category.

Kseniia Galenytska, a senior analyst in beauty and fashion at Euromonitor International, noted that skincare growth is outpacing all other beauty categories. Galenytska identified the fastest growing skincare sectors:

  1. Anti-aging
  2. Facial moisturisers
  3. Facial cleansers
  4. Facial masks
  5. Sun care
  6. Toners

Galenytska says that growth in the anti-ageing sector will be driven by preventative products that protect from sun damage, pollution and free radicals. Consumers are adopting preventative products rather than treating the consequences to counter the aggressors in their lifestyles.


Millenials push cosmetics trends for personalisation and customisation.

Customised and personalised skincare is a hot topic among consumers.

Millenials are increasingly demanding personalised beauty products defined on their terms. Online shopping and the globalisation of beauty retailers means that consumers are more than willing to shop around for the products that suit their lifestyles.

Mariel Brown, director of futures at Seymourpowell, presented the company’s latest research on the global beauty market. Brown suggests that brands can take advantage of consumer desire to personalise experiences by creating products that complement unique styles, such as marketing base products that consumers can customise to fit their needs.


Microbiome and probiotics.

Probiotics is still a strong cosmetics trend in 2018. The idea of using products to build up the skin’s defences and treat problems before they occur appeals to consumers. Millenials in particular show increasing interest in preventative treatments.

Variations in consumer preferences and consumer environments presents cosmetics companies with unique opportunities to use probiotics. Probiotics is a perfect match for the anti-pollution and anti-ageing trends seen globally.

Botanicals and vitamins may be more attractive than bacteria, but probiotics also offers the unique opportunity to tap into the naturals and organics trend. Dr Maria Coronado Robles says that probiotic products promote the skin’s own defence mechanisms and may reduce the need for chemical ingredients in formulations.

Naturals and organics.

The naturals and organics continues to be a big part of cosmetics trends. Organics has grown into a mainstay category, becoming a real necessity for many consumers who want their cosmetics to reflect their lifestyles and philosophies.

The research team at Mintel believes that the naturals market will evolve to see higher demand for prestige and luxury cosmetics that pledge to be ethical and sustainable.

Marine-based ingredients are proving major sources for naturals in cosmetics, with moss-inspired ingredients being the most novel feature on the in-cosmetics 2018 showfloor.

Image courtesy of Lukas at pexels.

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