Getting started in the cosmetics industry

Getting started in the cosmetics industry

Add value to your business with your own branded cosmetics.

Have you ever dreamt of seeing your shelves stocked with your label beauty products? This doesn’t have to be a pipe dream. Regardless of how big or small your company – whether you run a beauty salon, hairdressing salon, boutique, speciality store, or chain store – there is nothing to stop you from getting started in the cosmetics industry and providing clients with your label beauty products.

Start small

The best way to get going is to start small. Firstly, decide which area of cosmetics will best support your business:

For example, hairdressers could start with an everyday shampoo and conditioner. Once the brand is established with clients, it could broaden its range to include specialty shampoos, conditioners and hair treatments.

So how do you manage this without massive start-up costs? Simple, have the products produced for you.

Start with a cosmetics manufacturer or private label house if you require only small quantities. They can supply a range of finished goods in bulk that can be decanted into containers displaying your label.

This is the perfect way of getting started in the cosmetics industry if you own a small boutique or salon. You can quickly get your foot in the door with relatively low overheads and provide your clients with another service while earning a bit extra.

Disadvantages of private labels are the limited product range your supplier carries and the labelling they provide.

Trulux’s Private Label service offers an extensive range of formulas, providing start-ups with an abundance of high-quality skin care and hair care choices. Trulux offers sample sizes and bulk sizes for private labels.


When your products are selling well, and you want to increase quantities, or your business has a high turnover of customers, switch to a cosmetics manufacturer that will develop a product, especially for you. This gives you more say in the formulas, packaging and artwork and provides your clients with unique products.

At Trulux, we work with businesses to develop innovative, highly consumable products.

Our qualified chemists and technical support staff can create a unique product line customised to your specifications, including research and development, formulation, product selection, packaging selection, graphic design, testing and manufacturing.

Trulux aims to deliver premium and scientifically proven private-label stock products that are ready to go to market.


Regardless of your avenue, if you sell cosmetics under your name, you are legally responsible for the labelling and product claims in advertising material and brochures.

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