For a long time, pollution was considered dirt or dust that could be easily removed by cleansing.
However, it has been discovered that pollution is a massive accelerator of premature aging, including wrinkles and dull complexions – and is considered the #1 public enemy of health and beauty.
Recognized as a significant health problem by WHO, studies have shown that effects on the skin from pollution are caused by oxidative stress* carried by particles as well as nitric oxide, ozone and other pollutants.
Pollution is particularly problematic in many Asian capitals where air pollution – including ground-level ozone pollution, particulate matter, traffic fumes, UV rays and smog – has hit critical levels.
Premature aging and the battle with pollution
Until we can control pollution and bring it back to acceptable levels, it is strongly recommended that a non-occlusive skin shield for immediate and physical protection is added to skincare, haircare and even cosmetics products – in addition to anti-free radicals like Pomegranate seed oil, antioxidant, detoxifying, restructuring and natural self-defence agents.
Pollustop® is the new indispensable weapon to fight against pollution!
Preservative-free Pollustop® is a deacetylated branched polysaccharide with a high molecular weight that forms a non-occlusive film on the surface of the skin and hair – essentially building a protective barrier against atmospheric pollution, UV rays, and domestic pollution.
Pollustop® is recommended for hair, skincare, anti-aging treatments, sun, anti-pollution, and daily protective care. Trulux offers hair protection like Silk Hydrating Serum, skin protection like Anti-Pollution Serum and much more available here.
*Oxidative stress is essentially an imbalance between the production of free radicals and the ability of the body to counteract or detoxify their harmful effects through neutralization by antioxidants.