Double your sales by marketing trial-size products as travel-size skin care in a travel-ready pack!
Skincare miniatures are a saving grace when space in the suitcase takes top priority. Moreover, you’re not reinventing the wheel, simply using existing resources to accomplish another goal. Win-win for you and Win-win for the consumer!
And with more and more people taking to the air for business trips and holidays, it makes good sense.
If you still need to pack your products in miniatures, it may be an angle you want to explore.
Trial-size products introduce new customers to your brand by allowing them to try before they buy the full-size bottle. It also gives them faith in your brand as they can try various items before deciding what cosmetics suit them.
Once your products are neatly packaged in miniature form, it’s easy to group them in sets and market them as a travelling companion or as a special occasion gift, such as Mother’s Day, Valentine’s, Christmas and birthdays.
Travel-size skincare sets
Have fun making up travel-size skincare sets. Using the basic formula of cleanser, toner, day cream, night cream and serum, create collections for different age groups, skin groups, business travellers – both male and female, and holidaymakers.
Teens: Use a funky modern design on the box, insert a light set of staples, and substitute the serum for a product to help with pimples.
20-the 30s: Use a contemporary, slick design for the box and insert skincare that will address concerns for this age group, such as a hard-working cleanser that removes makeup and moisturisers that give skin a hydration boost.
40+: Keeping the box design simple, insert products that address dehydrated skin, wrinkles, and sagging. Add a serum that rejuvenates tired skin.
Dry skin: These packs could include an exfoliator, face creams, and serums containing moisture-boosting ingredients such as hyaluronic acid.
Brightening: In a white box, insert products that brighten and lighten. Bright Day cream formulated as a skin whitening day cream, with gentle exfoliation.
Business trip: These packs should include no-nonsense, minimal-fuss products. Include makeup remover wipes and rehydrating moisturisers and serums. And introduce business travellers to sheet face masks. These can be used anywhere, anytime for a no-fuss complexion pick-me-up and are the perfect travelling companion for businesswomen.
For men, grooming products include shaving cream, aftershave balm, and hair gel.
Holidaymaker: Whether heading to the snow or hitting the sand, a hard-working moisturiser, as is good sunscreen, is a must in a holiday set. You could even include a tanning product to get them started. Create an expanded pack to have mini shampoos and conditioners. Although hotels will consist of these as part of the service, there is plenty of other accommodation that doesn’t.
Go one step further and allow customers to create their own bespoke sets. This is essential for businesses selling cosmetics in various colours, such as tinted moisturisers and beauty balms, but perhaps more accessible for an online business.
More travel-size cosmetics here.