Please state proposed product name or working title for project.
Date this form is completed.
Date you aim to have finished product available for sale.
Values you wish to convey. Your aspirations. Manufacturing reasons. How do you compete? How do you differentiate your products? Long term aim? Any range extensions e.g. normal/ sensitive/ dry skin, seasonal variations/gift sets etc.
Please write the Minimum and Maximum values. If your currency in other than $AU, please write your currency.
e.g., Northern Europe, Southern Europe, America, Australasia, Far East, Middle East, Caribbean, Africa etc., or specific named countries.
Cream, gel, liquid etc.? How do you envisage the product being presented e.g. jar, tube, bottle, pump etc.? Any particular raw materials to avoid or include? Why do you want to exclude/ include these raw materials?
Consider visual characteristics - think about texture, viscosity (thickness), shimmer, feel in the hand etc. What colour do you feel the product should be - colourless, clear, or pink, pale lemon etc.
Choose any file for this field.
Do you have any fragrances you like/ dislike or ideas of how you envisage the fragrance - e.g. like a green salad, Mediterranean morning, or simply citrus of fresh? Intense hit, quick hit, long lasting, short duration?
e.g. 60 second mask. Consider other aspects such as quick drying, softening, volumising, plumping, tightening, moisturising, cleansing, vanishing, long lasting etc.
Different skin types, different sizes e.g. regular pack and travel pack.
Are you aiming for a particular product statement e.g. helps combat ageing, produce fine flyaway hair, enables a super smooth shave, re-hydrates the skin etc.
Please specify, yes/no and write any additional comments.
Please specify, yes/no and write any additional comments. We thoroughly recommend that stability and compatibility testing is conducted on all products. This is an area that can be discussed in more detail. Also consider patch testing etc.
Please write a list of products you like/ aspire to on the market - what do you like about these products (you may also dislike some aspects of them - if so please provide details)
A list of products you dislike on the market - what do you dislike about these products (you may also like some aspects of them - if so please provide details)
If you have specific product information available at this initial stage, please complete the following section. However, this can be overlooked at this time if you wish, as these can be discussed later in the project.
Packaging (e.g. jar, bottle, pump etc. In a carton/ with a carton liner/ cellophane wrapped, acetate carton, ribbons etc). Any specific type/ shape/ material or reference product. Closure (e.g. flip top cap, screw cap, tab top, pump etc.)
Anything we have not asked? Please feel free to add it here, or also to provide more detailed information in addition to the content completed in sections 1 through 3.